Loyalty Programs get their game on with new ‘Funware’ incentives

by: Nichole Gunn April 20, 2010

If they didn’t do so before, human resource professionals and the administrators of employee reward programs are showing up to work with their game faces on.

Now more than ever, we are beginning to see a growing number of traditional businesses incorporate video games into the once not so ‘game friendly’ workplace. Their goal- to create a fun environment that will motivate users to use products and services because they want to, not because they have to.

According to Dean Takahashi, writer for Venture Beat Magazine, “this spread of video games was a big idea that has now become a rallying cry.” He also says that they can play a significant role in employee incentive programs.

The man behind the big idea is chief executive and 12-year game industry veteran, Gabe Zichrmann. He can also be recognized for birthing the term ‘Funware’; the word was initially used to describe a new and up-incoming video game fad that we are starting to see spread “beyond traditional borders.”

What could industries win for participating in this new game of gaming? It’s simple; users who are motivated to use products and services because they want to, not because they have to. At the end of the day, everyone’s a winner.

Takahashi helps break down Zichrmann’s concept of ‘Funware’ a little better when he explains that, “Funware is an intuitive concept. If you turn work into game, people willingly do it. If you add a rewards-based loyalty program to your product, people will choose it over rivals.”

New and exciting rewards programs such as ‘Funware’ have the powerful ability to keep users coming back for more. Game on Corporate America and traditional industries – the ball is in your court.

About Nichole Gunn