IBM incentives show commitment to business partners

by: Nichole Gunn April 23, 2010

The largest IT financier in the marketplace today, IBM, has revealed its new channel incentives program that will help its Sun Business Partners boost profits. Sun Business Partners will now have access to IBM’s Smart Analytics System. The technological platform was designed specifically for IBM’s partners allowing them to deliver customized analytics to their customers.

What’s more, in order to pull the IT channel out of the slum that the recent economic recession has put it in, IBM Global Financing will be helping its Sun Business Partners transition to the resale of IBM systems by offering up to $500 million in financing.

"These two announcements demonstrate IBM's commitment to the IT channel - providing new sources of revenue and profitability to business partners across the spectrum," stated Jay Holbrook, director of WW Channels, IBM Global Financing.

As part of the new program, Sun Business Partners will have the opportunity to utilize the new profit optimizer tool. The powerful tool can be used to evaluate cash flow and revenue as well as the expected impact of return on working capital. IBM’s profit optimizer tool is a priceless incentive and as such allows Sun Business Partners to forecast market opportunities and project anticipated sales and profits from IBM products and services.

Joe Rueda, Vice President for IBM Solutions, Forsythe says, "We believe our expertise and history of helping clients realize the business value of IT, combined with the integrated IBM Smart Analytics System, will quickly help our clients begin exploiting the power within their data."

It is noted that more than 100 Sun Business Partners have already established or are growing an IBM reseller business within their firms.