On the never-ending hunt for the optimal rewards, companies seem to stumble across the same question-what is perceived as the most valuable incentive by employees? The value of “cold hard cash” over material items will forever be a dispute between experts as they ponder the best ways to reward their employees. Ultimately, do people prefer cash over the points they receive to cash in for tangible items?
James B. Duke Professor of Behavioral Economics at Duke University revisits the highly documented study about the sales incentive program at Goodyear Tire Company.
To read Duke's article about cash as an incentive click on the link below: