United Rentals Implements Innovative Driving Safety Incentive Program

by: Nichole Gunn September 29, 2010

In efforts to improve safety, as well as improve skills of United Rentals drivers, MPRI and United Rental announced an innovative project.

Heidi Rawe, United Rentals senior director of sustainability, noted that other MPRI safety programs demonstrated “very successful results, including a 42 percent reduction in accidents following the space management course.” Taking it a step forward was a natural course of action.

The professional services company initiated the new program that will afford training to its 4,250 drivers. MPRI will utilize specially designed training simulators and classrooms at 70 of its facilities throughout the United States. The drivers will be taught distracted driving and close-quarter maneuver strategies from expert instructors.

After completion of the class, the drivers are afforded the opportunity to compete in a rodeo-style course. Each region will have its own competition; the winners from each are given awards and are then qualified to compete in a final contest in the company’s Dallas facility.

These types of programs, rewarding employees for implementing safe driving habits through learning and prizes, are proven to produce positive results for organizations. Proudly demonstrating these possible positive results, earlier this year Boise, a paper manufacturer, announced to the International Falls Journal that 2009 was its safest year on record. They explained that their employee incentive program stood out as the enabler of this achievement.