Senator Gaylord Nelson founded Earth Day in 1970; it was implemented in an effort to bring attention to conservation and environmental concerns. This year was the 40th annual Earth Day, and the San Jose Mercury News took note of a list of organizations that saw significant benefits through green incentive programs.
The paper explained that Americans will be more responsive to being involved in energy savings, such as solar power, recycling, and carpooling, if there are associated concrete rewards.
Keeping watch on trends and successful strategies, a number of small businesses took the initiative and created their own successful incentive program models.
One such company is Ridespring. Realizing the need for commuters to find easy and affordable access to work it offers an online database that partners employees looking to “share rides to and from work.”
Additional incentive affords the chance to win monthly prizes for those employees who use public transportation, or who carpool, or even bike it to work. The founder of Ridespring, Paul McGrath, told the San Jose Mercury News, “You need something to really drive participation, and prizes and incentives are the way to do that.”
Other noted companies in the article are:
- Earth Aid, a Washington, D.C. based company that offers household points for energy conservation. It earns money through its network of reward partners.
- RecycleBank, a New York based company that offer individuals redeemable points for recycling.