Early this year, Cisco held its global conference in San Francisco. The company reported it would take steps to enhance its channel partner program. This strategy is to increase growth and provided needed help to partners as “virtualization, collaboration, cloud-based services and video transform the business of information technology.”
A company and its partners is an important relationship. The new Cisco Teaming Incentive Program is one of the initiatives designed to aide channel partners to enhance their own business models.
This includes a partner incentive program which will hopefully entice early engagement with Cisco. The program affords rewards for investment in professional and consulting services. The rewards’ criteria for the Teaming Incentive Program includes: customer relationships, customer certifications, joint account planning, and pre-sales investments.
Cisco’s senior vice president of the Worldwide Partner Organization and Go-To-Market Group, Edison Peres, explained that the company has always taken steps to be of help to its partners, but as of now they will continue “building on that tradition with the introduction of new channel initiatives that will help our partners evolve and accelerate with Cisco.”
An American-based multinational corporation that designs and sells consumer electronics, networking and communications technology and services, Cisco is in a heated competition with HP over data center strategies. According to Channel Insider, the rivalry highlights partner loyalty as channel partners pick and choose which company they’ll join forces with.