Benefits and Communication Help Engage and Motivate Employees

by: Nichole Gunn October 18, 2010

A business needs an efficient staff to keep moving onward and upward. Keeping employees content and ‘on board’ is essential for all businesses. And, as the saying goes, ‘different strokes for different folks,’ different businesses utilize different strategies to keep employees motivated.

Pamela Williams, CTHRA Exec Director, interviewed top HR executives to find out how they utilize specific strategies to retain top talent. She shared the information with Cablefax earlier this year. While the article covered how cable companies use various incentive strategies to keep workers engaged, the strategies are applicable to many businesses.

Figuring out, or measuring, employee satisfaction is a necessary step for all businesses, according to Williams. She explained that the majority of businesses use “performance reviews and exit interviews to learn helpful information.” A number of other companies provide focus groups to gain insight into how satisfied their employees are, and what issues they are concerned about.

Offering employee benefits is a key strategy to keeping a company’s staff in place, notes Williams. The benefits might include: employee incentive programs, educational assistance, or workplace training.

Williams also emphasizes ongoing communication as another key tool. Discussions between staff and managers help to reduce employee stress and afford a rewarding workplace environment. This also helps to alleviate employee work-related concerns.

Along with this, social responsibility is yet another element of employee engagement. While is not overly apparent to managers, it is a useful tool. Kenexa Research Institute conducted a new study that demonstrated the importance of businesses participating in green practices that are socially responsible and friendly. These strategies have the ability to affect a “major influence on employee engagement.”