D-Link Ups the Ante by Offering Two New Partner Incentive Programs

by: Nichole Gunn October 28, 2010

From an article in India Infoline, D-Link, a global networking solutions provider took broad steps this spring by implementing two exclusive incentive schemes for its channel partners: Jackpot Offer and Switch to Gigabit scheme.

The programs ran nationwide from May through July of this year and were presented “to lure its partners towards its new networking solutions and to encourage them to bring innovativeness and productivity in their business.”

D-Link’s Jackpot Offer was an exclusive channel incentive for System Integrators (SIs). For accomplished objectives, SIs was able to receive rewards such as a: Smart phone, 32 LCD TV, Universal remote, and more. To add to the incentive, regional top performers were eligible for a new laptop.

The Switch to Gigabit scheme was specifically designed for regional distributors, business distributors, SIs, and resellers. Partners in this area who were able to “get customers to switch from their existing 10/100Mbps Fast Ethernet to D-Link 10/100/100Mbps Gigabit Ethernet Switches.” Those who succeeded would be rewarded.

In another effort to motivate its partners, D-Link initiated Value in Partnership program for North American partners. According to ChannelWeb, this program is geared toward employee education, it includes: “on-demand training, development tools and new certifications for partners.”


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