One by one, companies are implementing or enhancing existing channel partner incentive programs, and web-based communications company Skype joined the group, as competitors, such as Google Voice are chomping at its heels.
Skype Channel Partner Program is currently a U.S. only based launch involving one-tier of partnership and has 20 VARs already on board.
Realizing that businesses buy solutions from channel partners, director of sales and commercial development for Skype for Business, Ian Robin told CRN.com, “The main reason we're doing this is that Skype is looking to offer more complex business solutions through things like Skype Connect and Skype Manager."
The goal of the program, according to Skype, is “to create a network of partners who can incorporate Skype into networking and infrastructure solutions for interested customers.”
David Gurlé , Skype’s vice president, explained, "Our certified Skype Channel Partners will advise and guide [businesses] on how to strategically adopt Skype for Business Solutions and get the most out of using them within their organizations." He added, "Ultimately, this channel partner program will help us scale service and support for our business customers."
Skype boosts that it has an average of 124 million worldwide users per month, and that interest by businesses is currently at an all time high. CNR notes that Skype receives a subscription fee for its services which are increasingly being used by small and mid-size companies to curtail travel and commuting expenses.