Ektron Takes Its Channel Partner Program Up a Notch

by: Nichole Gunn December 6, 2010

Ektron, a custom web content developer, has implemented an enhanced channel partners incentive program.

Obviously, taking advantage of the many studies that demonstrate the importance of effective incentive programs for partners, the company’s revised program increases access to web and social media tools, training, and certification exams for its partners.

With over 8,000 clients, including Home Depot and Carnegie Hall, the marketing and internet optimization company is providing its channel partners with the needed training to “create a knowledgeable, accredited sales force that can better meet customers' needs. Its website will provide a new portal with access to the tools that partners need to succeed.”

CEO of the company, Bill Rogers, explains that "the new portal gives our Partners direct access to the information, tools, methodologies and technologies to help customers achieve business-critical success with Ektron."

Wanting only qualified partners to deploy effective web strategies that ensure the company’s customers' brands are promoted in a protected, positive and integrated way, Ektron is providing the all the necessary tools. The company is offering monthly webinars that focus on continuing education and training. And, for convenience, they will be help on the company website. There will also be an exam system that will allow partners to become accredited. This will afford those partners a higher level of access to data, surveys, and sales assistance.

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