AlgoSec Expands Channel Sales with Revenue Goals

by: Nichole Gunn March 7, 2011

Whether in the manufacturing industry or the services industry, sales are the driving component of increasing revenue; a practical means of boosting the bottom line is to establish and reach revenue goals.

AlgoSec knows this important business tactic and makes practical use of it. With a 100 percent plus revenue jump in one year, the network security policy management company reported a recent increase to its channel sales program.

In a press release, AlgoSec explained that the enhanced program is designed to provide qualified solution resellers with the potential to establish long-term, cost-effective business partnerships within AlgoSec's market.

As with other businesses, AlgoSec channel system is an integral part of the company’s business, being responsible for upward of 90 percent of its revenue. This was a key factor in the company’s strategy to focus on expansion in this area.

This year, AlgoSec is taking aim at harnessing channel partners that will focus on the firewall market. If they can accomplish this feat, it will put the company on its way to attaining a 100 percent channel-driven force. As its U.S. revenue growth hit 102 percent in the past year, solely on the company’s own merit – no outside monetary aide, succeeding in this new endeavor will reinforce its strength and business wielding power.

While 100 percent growth within one year is amazing enough, from 2005 to 2009, AlgoSec has grown 2,000 percent. This power growth has allowed end users to find themselves on the Fortune 100 list, as well as in the top four auditing firms.

Dave Doebler, director of sales at an AlgoSec Gold channel partner, stated in the release, “This is an untapped market for anyone that sells firewalls; when we show AlgoSec to existing customers with even a few firewalls, the technology practically sells itself." He added that along with “a great product offering, AlgoSec is very responsive to customer needs, quickly implementing customer feature requests to support the sales cycle."

Benefits of the newly designed channel program include hot leads tips for partners. This feature will reduce the partner’s need to generate cold leads, a great plus for those in sales. Along with this, certified and Gold AlgoSec partners are provided guaranteed margins, margin protection, and support.

Another valuable benefit to the program is technical training and certification, as well as marketing and sales support to qualifying partners. According to Kin Mitra, North America general manager of AlgoSec, "By partnering with AlgoSec, channel partners can experience training and support through the sales cycle. AlgoSec's solution is also ideal for the compliance and auditing markets, and opens additional revenue channels for professional service resellers."


About Nichole Gunn

Nichole Gunn is the VP of Marketing at Incentive Solutions, an Atlanta-based incentive company that delivers advanced, agile B2B customer loyalty and channel sales incentives programs.