Channel Program Enhancements Initiated by Whaleback Systems

by: Nichole Gunn June 16, 2011

In a press release, Whaleback Systems, a voice solutions firm based in New Hampshire, made known that its CrystalBlue channel partner program initiative has been improved.

The program offers sales representatives and value added resellers (VARs) the platform to sell all-inclusive cloud-based administered voice solutions to the smaller and mid-sized companies that make up a fair portion of the market.

Managed Services Provider News noted that the enhancements are geared to boost performance and productivity for the targeted companies through reduced operating expenses, as well as reduced capital expenditures. This is accomplished through the utilization of:

  • Voiceover Internet Protocol calling packages
  • Center-based ongoing administration and monitoring
  • Positive and hands-on customer service

The purpose of the enhanced program is a revised structure that affords businesses the opportunity to save money, time, and effort connected with the installation and management of owned Internet Protocol “private branch exchange systems,” or the implementation of hosted VoIP services.

Other solution-based vertical market initiatives to be introduced include structured programs that will:

  • Enhance reference selling
  • Move lead generation
  • Provide a presence driven unified communications service
  • Offer flexible usage plans geared to met customer needs
  • Provide “flexible quote tools”

Adding to this list, the company added mobility solutions. Two features of this service are the “find-me/follow-me” option that affords time of day routing, and contact center solutions that swiftly allocates an accurate priority to callers, thereafter sending them to the “right queue.”

According to the new service, Whaleback’s vice president of sales and marketing at the company Melodye Mueller stated, “We have more than 30 partners now, and are looking to increase that significantly.” She added that the company has “some good strongholds in several verticals like retail, real estate, financials and multi-site environments. Beyond that, we are looking to expand the market very dramatically."

Diversification is another area the company is moving in. The enhanced channel program affords service packages devised for partners in a variety of verticals and with a variety of needs, including:

  • Network systems integrators and sales representatives
  • Enterprise cloud and voice managed service providers (MSPs)
  • Information technology (IT) services companies
  • Telecom carriers
  • Telecom and datacom VARs
  • Interconnect companies

Along with this, the CrystalBlue program affords channel partners centralized monitoring and administration that decreases support requirements; competitive managed voice solutions; and plans that offer upfront and annuity combined earnings that fit the needs of a variety of partners.

Mueller explained, "Our existing partners have developed the initiatives we have, and we are also looking to strengthen relationships with them." She added, “The team approach between partners and Whaleback's managed service center has created less than a 1 percent churn rate."

Notably, Whaleback's CrystalBlue Voice Service was recognized as product of the year by Internet Telephony magazine, and has also been acknowledged through a number of other industry awards.