Facts on Why Travel Incentives Are The Best Motivational Reward

by: Nichole Gunn March 12, 2015

What's the best motivational reward? Studies show that incentive travel has the highest return on investment. It also has the longest-lasting impact. Check out these studies.

2014 Trends in Engagement, Incentives, and Recognition

  • Incentive Travel brings key top-performers together to learn from one another, to grow, and to engage them in solving key business issues
  • Progressive organizations are even using attendees to these events as catalysts and mentors to the next rung of leadership within their organizations.
  • The IRF has tracked incentive travel trends for the last six years through (semi-annual) IRF Pulse Studies
  • The current snapshot shows that incentive travel budgets are finally stabilizing, with more planners increasing (rather than decreasing) their budgets.
  • On average, 36% of planners are increasing their budgets year over year with only 14% decreasing.
  • North America, the Caribbean, and Europe are still the top destinations for incentive travel (more than a third of planners reported using these destinations)
  • The second tier of locations includes Central America, South America and Asia.
  • Only between 10-20% of U.S. planners reported using these destinations currently, the IRF sees the most emerging destinations within this tier.

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SITE Forecast: Incentive Travel to Grow Through 2016
  • According to SITE’s forecast, incentive travel is predicted to continue growing at least through 2016, with 52% and 80% of incentive travel professionals, respectively, predicting an increase in the use of incentive travel in the next six months & the following 6 – 12 months
Incentive Travel Trends 2014
  • A study commissioned by the US Travel Association found that corporate companies that use incentive travel generally enjoy a ROI of 4:1 – for every dollar invested in incentive travel

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About Nichole Gunn

Nichole Gunn is the VP of Marketing at Incentive Solutions, an Atlanta-based incentive company that delivers advanced, agile B2B customer loyalty and channel sales incentives programs.