Apply for Our Marketing Coordinator Job in Atlanta

by: Luke Kreitner December 21, 2016

Title:  Marketing Coordinator

Reports to: Director, Marketing and Creative Services

 Classification: Exempt

Roles and Responsibilities:

  • Provide support to marketing departmentInterested-in-this-postion-Apply-NOW!-Incentive-Solution-button
  • Propose creative social media strategy
  • Keep track of social media trends and competition
  • Manage LinkedIn and G+ accounts - posting
  • Coordinate flow of information from IFTT, - social, Alexa, WebsiteGrader and Moz in order to communicate and disseminate it according to plan/strategy
  • Manage usernames and passwords for the department
  • Invoices & expenses for department
  • Research media coverage and industry trends
  • Research and help develop fresh story ideas
  • Help create and manage online surveys
  • Build rich, interactive websites using a variety of web-based technologies
  • Responsible for local SEO - directories
  • Acting liaison for all contractors and marketing department
  • Keyword research and monitoring of trends for company brands
  • Works with salesforce to create, execute and manage Google re-targeting ads to prospects to try and re-engage them to our brand
  • Split test set up and management via WordPress websites and google analytics
  • Management of goals in Google analytics
  • Research for annual competitive SWAT analysis
  • Website review and reporting – what’s working, what’s not, recommendations on improving based on in-depth lead analysis
  • Help set up, edit and manage corporate websites
    • Incentive Solutions
    • Loyaltyworks
    • Travel Solutions
    • Web Rewards
  • Training for sales team
    • LinkedIn
    • Facebook
    • Twitter
    • Google+
    • HubSpot and salesforce integration
  • HubSpot tool management
    • Lead reports and analytics
    • Create and manage contact forms
    • Create and manage all email design and mail outs
    • Works with salesforce to create, execute and manage targeted messages to prospects and clients based on specific subject matters
    • Content Management
  • Salesforce tool management
    • Improve integration of Salesforce and HubSpot to monitor lead and client activity and interactions
    • Set up and manage custom, subject specific content fields in Salesforce for marketing efforts
    • Lead tracking
      • Win/lost analysis
      • Contact origin – where did they come from – site, page, etc.
  • MOZ tool management
    • Campaign Management
    • Rankings
      • Keyword management & reporting
      • Keyword difficulty
      • SERP features
      • Rank tracker
      • On page grader
      • Landing Pages
    • Moz analytics
    • Open site explorer
    • Fresh web explorer
    • Site Crawl
      • Management of reported issues tracked per campaign
      • Links
    • MozBar
    • Mozscape API
    • Moz local
  • Alexa
    • Alexa traffic rank
    • Competitive report
    • Traffic metrics
    • Rank
    • Website performance
    • Reputation metrics
  • IFTTT (If This Then That)
    • Research
    • Trending in the media
    • Recipes
  • WordPress
    • Research and basic set up and management of WP themes to be used by corporate brands for websites
    • Assist in designing and updating corporate websites using WP based design features and plug-ins
    • Manage plug-ins needed used and needed on websites
    • Contact form setup and management
    • Local SEO – google maps, landing pages, etc.
    • Bi-weekly back-ups for all corporate websites managed by marketing team
      • Incentive Solutions
      • Loyaltyworks
      • Travel Solutions
      • Web Rewards
    • Blog management
      • Post
      • Moderate response activity
    • Work to design, post and update case studies, testimonials and whitepapers on corporate websites
  • Marketing analytics
    • Monthly reporting of social analytics
      • Facebook – ISI & LW
      • LinkedIn – ISI, LW,
      • G+ - ISI, LW
      • Twitter – ISI & LW
      • Slide Share – ISI & LW
      • Vimeo – ISI & LW
      • Pinterest – ISI & LW
      • StumbleUpon
    • Landing pages with most avg sessions from social
      • Landing pages with referral traffic from social that lead to conversion
    • Landing pages with most avg sessions from social user flow on websites
  • All other duties as assigned.

Desired Skill Sets:

  • Knowledge of WordPress (Plugin / theme development / API)
  • HTML
  • Strong written and verbal communication in English
  • Strong organizational skills, structured thinking and development methodology
  • Detail-oriented; can get the job done
  • Ability to work quickly and patiently as part of a small team
  • Keep to deadlines, communicating clearly any changes to this
  • The possibility to attend one conference annually, located offsite
  • SEO certifications and experience a must!

Apply for this position now!

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