Award-Winning Contractor Loyalty Program Created By Ferguson and Incentive Solutions

by: Nichole Gunn August 22, 2017

The Incentive Marketing Association’s (IMA) annual Circle of Excellence awards recognize the year’s most outstanding sales, employee and customer loyalty programs. Among the 2017 Circle of Excellence award-winners are Atlanta-based Incentive Solutions. Incentive Solutions won the Dealer Distributor Incentive Award for the contractor loyalty program they created collaboratively with Ferguson, the largest wholesale supplier of commercial and residential plumbing supplies in the U.S.

In 2016, Incentive Solutions and Ferguson refreshed Ferguson’s long-term professional trade contractor loyalty program, Ferguson PRO Plus™. The program’s three goals were:

  • Increase long-term trade loyalty program
  • Encourage contractors to purchase online
  • Establish better B2B customer relationships

The contractor loyalty program exceeded its goals, with 77% of contractors participating and metrics increasing across the board. Total average order quantity increased by 319% and PRO Plus™ customers provided 665% more revenue a month.

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