Your company’s revenue relies on distributors to pass on your product’s value proposition to end-customers, but there’s a knot in the chain. And that knot may be your channel partners. You’ve tried training channel partners, but there’s been no sales or market share increases. Maybe you feel like you’re talking to a brick wall, or no one at all. Maybe you’re thinking about cutting ties with lackluster distributors, but worry that all those years of onboarding and rapport will be wasted.
Consider why your company struggles with training channel partners the right way – the way that strengthens your partnership and sales goals. Of course, there may be obvious geographical issues, or your in-house marketing efforts falling on deaf distributor ears. Dig deeper. Why haven’t your channel partner training initiatives been effective?
The reason may be in our infographic.