So, what is Incentive Solutions all about?

The Incentive Solutions’ Story

What if incentive programs were for everyone? That’s the question Incentive Solutions’ founder Steve Damerow kept coming back to in the early 1990s.

At the time, he worked for one of the leading incentive companies in the incentives industry. Where he worked, the strategy was simple. Sell travel incentives to organizations who wanted to motivate their high-performing, top 20%. And it wasn’t just Damerow’s workplace that clung to this strategy.

It was the entire incentives industry.

So Damerow did some research. He studied technology trends, cultural shifts in the workplace and motivation science. What he uncovered was shocking:

Managers needed to motivate the majority of their people to move the needle on their business goals. But the majority wasn’t their top 20%. It was average-performing employees, channel partners, salespeople, and B2B customers.

For Damerow, the writing was on the wall. It was time to democratize incentives and do business better.

Back at work, he fiercely campaigned for his new insights to become the new norm. But not long after his discovery, he got the boot. He packed up his office, his incentive ideas, and vowed to lead the market with his own incentive company. One that understood motivation, strategic rewards and technology for all. In 1994, Incentive Solutions was born, bringing in a cutting-edge approach to incentives.

Today, Mark Herbert leads Incentive Solutions as President and CEO. Over 200 clients and millions of redeemed rewards later, we’ve become experts in motivation and all things incentives. We specialize in incentive programs for channel partners, sales teams, employees and B2B customers. We’ve grown and changed a lot these past years, but one thing remains the same:

Better incentives start with everyone.


Industries We Serve

  • Agriculture
  • Automotive
  • Building Construction/HVAC
  • Communications
  • Distribution
  • Financial Services
  • Healthcare and Wellness
  • Hospitality
  • Insurance
  • Manufacturing
  • Pharmaceuticals
  • Transportation

Because of our diverse rewards offerings and varied industry expertise, we can help clients develop the incentive solutions that best match their specific market situations and target audiences.

Our reward products are complemented by dedicated account management services, a proprietary, modern incentive technology platform, sophisticated communications design and performance tracking tools to bring loyalty programs and business results to life. Our end-to-end capabilities, continuous innovation and unmatched team experience enable us to delight clients time and time again by exceeding expectations.

A legacy of innovative incentive ideas



Incentive Solutions opens its doors offering Group Incentive Travel. Later this year, we become the first to apply the use of emerging debit and gift card rewards technology within the incentive industry.


Launched our proprietary, online incentive technology platform, focusing on point programs and the administrative tool. Later this year, we become the 1st to pair gift card rewards with incentive online incentive technology.


Developed a full suite of pre-programmed, fully configurable software modules to customize your incentive program and act as a marketing tool to achieve your objectives. We continue to expand and add modules, every year.


Loyaltyworks is acquired by Incentive Solutions.


Mobile optimization is added to all rewards programs. Mobile apps now available.


Developed ROI and analytics processes. AM’s become ROI certified.


Admin dashboards, gamification, interactive leaderboards and CRM integration are all added to our growing list of products. We also now pair group travel programs with our incentive technology platform.

To receive more information on our reward program options, schedule a tour of the entire collection of rewards, or see a demo of the online rewards technology platform, please call 1.866.567.7432 or send us a message.
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