The Incentive Solutions Executive Team

Mark has 30+ years of experience overseeing operations in the incentive industry. He joined Incentive Solutions as President and COO in 2002 and took the reins as CEO in 2018. Not only a thought leader in channel engagement and incentives, he’s also a philanthropist who participates yearly in the Distinguished Clown Corps to benefit Children’s Healthcare of Atlanta.

Mark Herbert


Before becoming the CFO of Incentive Solutions in 2012, Scott filled various leadership and finance positions in franchising, healthcare, and software development companies. He holds a Bachelor of Business Administration degree in Accounting from Kennesaw State University and is a Certified Public Accountant in Georgia.

Scott Bedora

Chief Financial Officer

As CMO, Nichole sets demand generation strategies for OneAffiniti and Incentive Solutions channel technology and services. Nichole and her team have increased qualified lead generation by 1800% and contributed significantly to Incentive Solutions’ 20% year over year growth. Nichole holds a double BA from AIU in Marketing and Design. In her free time, she spends time with her family and travels with her husband and mini-Aussie.

Nichole Gunn

Chief Marketing Officer

Kelly brings over 20 years of technology expertise to his CIO role. He has developed solutions and managed technologies supporting a wide range of incentive programs. Kelly has authored and edited of several IT books and exams, including web development, database programming, and computer networking. He graduated cum laude from The University of Georgia with a B.S. in Physics and has earned professional certifications from Microsoft, Oracle, Cisco, and (ISC)².

Kelly Held

Chief Information Officer

Omid embodies the culture and values of our company with a focus on the future of channel technology demands. Prior to joining Incentive Solutions, he was responsible for product roadmap development and go-to-market strategy, led the client engagement team and played a major role in machine learning and predictive data analytics initiatives. Omid holds a BS in Software Engineering from McGill University. He is also currently involved in furthering his Data Science expertise at HarvardX.

Omid Reza Sedaghatian

Chief Product Officer

John’s track record includes delivering numerous, successful digital products in media and financial sectors. Before joining OneAffiniti, he served as CTO at HotelsCombined, which led to significant growth and an acquisition by the Group. He earned his B.A. in Economics & Mathematics from the National University of Ireland Galway. In his free time, he enjoys bushwalking with his family and playing golf in Sydney’s Northern Beaches region.

John Madden

Chief Technology Officer

Leadership Team

Deven kickstarted his career in the meetings and incentive industry in 1999 with Incentive Solutions and he liked it so much, he never left! He creates, budgets, and delivers extraordinary corporate travel and meeting experiences throughout the U.S., the Caribbean, and Europe. Deven was a proud member of Sigma Tau Gamma fraternity at Southeast Missouri State University.

Deven Crane

Director, Travel Services

Mandy started her incentives career in sales at Incentive Solutions, but quickly moved to account management because of her vast understanding of our incentive programs and technology. As an account manager, Mandy exceeded her client’s expectations by creating award-winning incentive programs. She now serves as the VP of Account Management. Mandy has over 10 years of experience managing accounts in several industries, including with the Red Cross.

Mandy Freeman

VP, Account Management