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How Incentive Programs Can Help B2B Marketing in a Recession

How Incentive Programs Can Help B2B Marketing in a Recession

by Jeff Cagle | Oct 11, 2022 | B2B Marketing, Channel Incentives

Many B2B industries have survived pandemic and supply chain disruptions without major setbacks. For example, a Grand View Research report predicted that the HVAC industry will enjoy a compound annual growth rate (CAGR) of 5.6% from 2022 to 2030. If you’re a B2B brand...
How Do Incentive Programs Create More Channel Marketing Touch Points? 

How Do Incentive Programs Create More Channel Marketing Touch Points? 

by Jeff Cagle | Jun 6, 2022 | B2B Loyalty, B2B Marketing, Channel Incentives, Incentive Programs

Channel marketing is all about keeping your brand in front of your customers and channel partners. This includes raising brand awareness, keeping the brand top of mind, and engaging channel partners. You’re competing for channel partners attention, not only with the...

Latest Posts

  • Riding the Economic Wave: From Point-Based Incentives to Debit Card Rewards
  • Image featuring headshot of new Incentive Solutions and OneAffiniti CEO, Steve Prebble
    Say Hello to the New CEO of Incentive Solutions and OneAffiniti, Steve Prebble!
  • Five stars outlined in neon cyan and fuchsia, along with the words "five-star incentive plan examples."
    Five-Star Sales Incentive Plan Examples ⭐⭐⭐⭐⭐
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Featured Blogs

Riding the Economic Wave: From Point-Based Incentives to Debit Card Rewards

In unsteady economic climates, incentives become the life jacket for preserving the motivation, engagement, and productivity. By offering recognition and rewards, we’re not just lifting spirits – we’re accelerating performance even amidst the choppiest seas. Yet, as...

Say Hello to the New CEO of Incentive Solutions and OneAffiniti, Steve Prebble!

We have some big news, and his name is Steve Prebble! Steve is officially the new CEO here at Incentive Solutions and OneAffiniti. Prebble has had decades of experience in building and growing companies all over the world in the retail, tech, and data realms. He's...

Five-Star Sales Incentive Plan Examples ⭐⭐⭐⭐⭐

A sales incentive plan should help you get more revenue. But that's like saying any script will make a good movie. While a plan is a good first step, you must check if your plan is right for the task. A rom-com script wouldn’t make for a good horror film, and the...

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