by Jim Costello | Mar 5, 2021 | Incentive Programs, Incentive Strategies
Are you looking to implement a new channel incentive program, or revamp your current program? If you’re in the early stages of program planning, you might be wondering where to begin with incentive strategy research. Look no further! Based on years of experience...
by Jim Costello | Jul 10, 2020 | B2B Loyalty, B2B Marketing, Customer Data, Customer Loyalty, Incentive Technology, Loyalty Program Benefits, Loyalty Programs, Loyalty Rewards, Online Technology, Reward Programs
A quick anecdote before we begin our discussion on the B2B marketplace: one of my favorite travel destinations is New York City, and I make it a purpose to see as many Broadway shows as possible when I visit. If you’re a musical goer like me, then your mind is...
by Jim Costello | Feb 18, 2020 | B2B Marketing, Channel Incentives, Channel Sales, Communication with Channel Partners, Incentive Programs, Incentive Solutions, Incentive Strategies, Incentive Technology
For manufacturers, incentive programs are more important than ever before. Today’s channel is more competitive and more fragmented. The partners and platforms manufacturers rely on to go to market have evolved. Recently, we released Incentive Program Secrets for...
by Jim Costello | Jan 27, 2020 | Drive Sales, Increase Sales, Insurance Sales, Sales Incentives, Sales Tactics
In order to successfully sell policies through the independent insurance agents who make up your sales channel, you have to be able to fight through the clutter to engage those agents. Insurance companies might find themselves competing for mindshare with dozens of...
