by Luke Kreitner | Feb 16, 2023 | B2B Loyalty, B2B Marketing, Customer Loyalty
Last week, I talked about some of the harsh realities of competing for B2B loyalty. Today, I want to share some research and insights on what you can do about those realities. Here are five B2B customer experience best practices I suggest for staying competitive and...
by Luke Kreitner | Dec 2, 2022 | Channel Incentives, Channel Sales, Customer Data, Customer Loyalty, Distribution Channel, Drive Sales, Incentive Industry, Incentive Program, Incentive Rewards, Incentive Technology, Motivate Sales, Online Incentive Programs, Online Technology
By going through indirect distribution channels, manufacturers can sell to a big buyer audience. This way, manufacturers don’t have to rely solely on their in-house sales team. While indirect selling has its benefits, it’s not without its challenges....
by Luke Kreitner | Apr 6, 2021 | Channel Incentives, Channel Sales, Customer Data, Distribution Channel
Though you sell your HVAC products through a distribution channel, your end-users are the ones actually using your products in their homes and offices. They’re the ones whose experience with your brand can lead to the kind of high-impact customer referrals that are 50...
by Luke Kreitner | Mar 18, 2021 | Loyalty Programs, Loyalty Rewards
When you run loyalty rebates promotions, you get the extra revenue that you’d get from a sale with the additional information customers might not be willing to provide in a regular promotion. You can drive customer loyalty and develop better sales and marketing...
by Luke Kreitner | Mar 11, 2021 | Channel Incentives, Channel Sales
As new channel technology and digital experiences gain more and more influence over B2B markets, disruption has become the norm for channel sales and marketing. With disruption comes the chance for suppliers to take control of that disruption, turning it into a...
