by Mark Herbert | Dec 22, 2021 | Contractor Loyalty, Customer Loyalty, Distribution Channel
Are your dealers or contractors really feeling the value of your channel loyalty program? Do you offer rewards and technology that motivate and engage, or does your loyalty program feel more like a burden? In her new Mechanical Hub article, What Is Your Loyalty Worth...
by Mark Herbert | Nov 11, 2021 | Channel Incentives, Channel Sales, Incentive Programs, Incentive Strategies
Business who sell their services or products through a sales channel often greatly benefit from having sales partners in diverse regions as their product representatives. But when you have third-party sellers, it can be difficult to keep everyone on the same page. You...
by Mark Herbert | Oct 14, 2021 | Increase Sales, Sales Incentives
The COVID-19 pandemic brought immense challenges to tire and auto industries. Reports indicate that the tire industry is “experiencing its largest volume declines in decades” and a slow recovery is expected. This recovery process is sure to make competition in the...
by Mark Herbert | Oct 5, 2021 | Channel Incentives, Channel Sales, Dealer Incentives, Incentive Programs
Those in HVAC markets face an increased need for competitive differentiation compared to other B2B industries. According to an International Energy Agency (IEA) report, demand for air conditioning in particular is expected to soar over the next three decades,...
by Mark Herbert | Sep 9, 2021 | Uncategorized
Perhaps the greatest benefit of company incentive plans is their flexibility and scalability. A company incentive plan could be as specific as a sales reward system, or it could include customer loyalty, training, customer referral, and employee motivation strategies....
