by Nichole Gunn | Mar 15, 2023 | B2B Loyalty, B2B Marketing, Channel Incentives, Incentive Strategies
Did you know that nearly 70% of business-to-business (B2B) customers are looking to move on to the competition? If you’re a vendor or supplier whose business is highly dependent on just a handful of partners in your distribution channel, that number may disturb you....
by Nichole Gunn | Aug 16, 2022 | B2B Loyalty, Channel Incentives, Channel Sales
What is a channel incentive program? A channel incentive program is any plan or strategy designed to influence the behaviors of channel partners. In exchange for actions that benefit their channel partners, incentive program participants earn rewards such as...
by Nichole Gunn | Jun 14, 2022 | Customer Loyalty, Distribution Channel, Loyalty Programs
When it comes to channel partners, loyalty is a huge goal for almost any company. Knowing that a company will work with you every time they need to collaborate on increasing their sales lets you have confidence in your ability to grow your business. If you’ve been...
by Nichole Gunn | Jan 31, 2022 | Uncategorized
2021: A Year of Prepping for Tomorrow There’s an acronym coined in the eighties that feels very apt for current times: VUCA. It stands for volatility, uncertainty, complexity, and ambiguity. Harvard Business Review says leaders should respond to VUCA by...
by Nichole Gunn | Jan 27, 2022 | Reward Programs
What is an incentive? Anything that motivates a person to perform an action can be considered an incentive. Incentives for eating food include delicious taste and necessary nutrients, for example. An incentive could be an outside reward someone offers you for...
