One of the major benefits of digitalizing channel sales assets is the ability to collect data. Just like e-commerce platforms, customer service technology, marketing automation systems, and sales enablement software, incentive technology can yield data about your channel partners’ behaviors. Here are four examples of B2B data sources that can be created by running an online incentive program.
As inflation continues to chew into household budgets, we find ourselves asking: are we really meeting our customers on their turf? As businesses and individuals navigate through economic waves, reshaping incentive strategies becomes a must.