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B2B Customer Experience Stats that Will Help You Increase Revenue [Infographic]

B2B Customer Experience Stats that Will Help You Increase Revenue [Infographic]

by Savannah Bobo | Apr 17, 2023 | B2B Marketing, Customer Loyalty, Infographic

Customer and channel partner engagement is crucial for every business-to-business (B2B) brand. Increasing engagement with your B2B brand begins with providing a positive, memorable customer experience. In industries where products are often all designed to meet the...
Channel Partner Engagement Ideas to Drive Revenue

Channel Partner Engagement Ideas to Drive Revenue

by Nichole Gunn | Mar 15, 2023 | B2B Loyalty, B2B Marketing, Channel Incentives, Incentive Strategies

Did you know that nearly 70% of business-to-business (B2B) customers are looking to move on to the competition? If you’re a vendor or supplier whose business is highly dependent on just a handful of partners in your distribution channel, that number may disturb you....
5 B2B Customer Experience Best Practices

5 B2B Customer Experience Best Practices

by Luke Kreitner | Feb 16, 2023 | B2B Loyalty, B2B Marketing, Customer Loyalty

Last week, I talked about some of the harsh realities of competing for B2B loyalty. Today, I want to share some research and insights on what you can do about those realities. Here are five B2B customer experience best practices I suggest for staying competitive and...
Jeff Cagle in Tire Business Magazine: How to Engage Tire Dealers Amid Recession

Jeff Cagle in Tire Business Magazine: How to Engage Tire Dealers Amid Recession

by Savannah Bobo | Nov 22, 2022 | B2B Marketing, Channel Incentives, Customer Loyalty, Customer Relationship Management

Current sales and projections for the tire industry are optimistic, but the chance of a recession is looming in economic forecasts. This could lead to a future of consumers putting off routine maintenance and upgrades, as well as spending a lot less time on the road...
Nichole Gunn in Modern Distribution Management: How to Use Reporting and Data in Your Channel Incentive Program

Nichole Gunn in Modern Distribution Management: How to Use Reporting and Data in Your Channel Incentive Program

by Savannah Bobo | Nov 6, 2022 | B2B Marketing, Channel Sales, Customer Data, Incentive Programs

For many business-to-business (B2B) brands, the biggest obstacles of an incentive program are the time and resources required to manage it. A properly managed incentive program, however, can yield the kind of sales and customer data that helps brands dramatically...
How Incentive Programs Can Help B2B Marketing in a Recession

How Incentive Programs Can Help B2B Marketing in a Recession

by Jeff Cagle | Oct 11, 2022 | B2B Marketing, Channel Incentives

Many B2B industries have survived pandemic and supply chain disruptions without major setbacks. For example, a Grand View Research report predicted that the HVAC industry will enjoy a compound annual growth rate (CAGR) of 5.6% from 2022 to 2030. If you’re a B2B brand...
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  • Riding the Economic Wave: From Point-Based Incentives to Debit Card Rewards
  • Image featuring headshot of new Incentive Solutions and OneAffiniti CEO, Steve Prebble
    Say Hello to the New CEO of Incentive Solutions and OneAffiniti, Steve Prebble!
  • Five stars outlined in neon cyan and fuchsia, along with the words "five-star incentive plan examples."
    Five-Star Sales Incentive Plan Examples ⭐⭐⭐⭐⭐
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Featured Blogs

Riding the Economic Wave: From Point-Based Incentives to Debit Card Rewards

In unsteady economic climates, incentives become the life jacket for preserving the motivation, engagement, and productivity. By offering recognition and rewards, we’re not just lifting spirits – we’re accelerating performance even amidst the choppiest seas. Yet, as...

Say Hello to the New CEO of Incentive Solutions and OneAffiniti, Steve Prebble!

We have some big news, and his name is Steve Prebble! Steve is officially the new CEO here at Incentive Solutions and OneAffiniti. Prebble has had decades of experience in building and growing companies all over the world in the retail, tech, and data realms. He's...

Five-Star Sales Incentive Plan Examples ⭐⭐⭐⭐⭐

A sales incentive plan should help you get more revenue. But that's like saying any script will make a good movie. While a plan is a good first step, you must check if your plan is right for the task. A rom-com script wouldn’t make for a good horror film, and the...

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