by Savannah Bobo | Apr 17, 2023 | B2B Marketing, Customer Loyalty, Infographic
Customer and channel partner engagement is crucial for every business-to-business (B2B) brand. Increasing engagement with your B2B brand begins with providing a positive, memorable customer experience. In industries where products are often all designed to meet the...
by Nichole Gunn | Mar 15, 2023 | B2B Loyalty, B2B Marketing, Channel Incentives, Incentive Strategies
Did you know that nearly 70% of business-to-business (B2B) customers are looking to move on to the competition? If you’re a vendor or supplier whose business is highly dependent on just a handful of partners in your distribution channel, that number may disturb you....
by Luke Kreitner | Feb 16, 2023 | B2B Loyalty, B2B Marketing, Customer Loyalty
Last week, I talked about some of the harsh realities of competing for B2B loyalty. Today, I want to share some research and insights on what you can do about those realities. Here are five B2B customer experience best practices I suggest for staying competitive and...
by Savannah Bobo | Nov 22, 2022 | B2B Marketing, Channel Incentives, Customer Loyalty, Customer Relationship Management
Current sales and projections for the tire industry are optimistic, but the chance of a recession is looming in economic forecasts. This could lead to a future of consumers putting off routine maintenance and upgrades, as well as spending a lot less time on the road...
by Savannah Bobo | Nov 6, 2022 | B2B Marketing, Channel Sales, Customer Data, Incentive Programs
For many business-to-business (B2B) brands, the biggest obstacles of an incentive program are the time and resources required to manage it. A properly managed incentive program, however, can yield the kind of sales and customer data that helps brands dramatically...
by Jeff Cagle | Oct 11, 2022 | B2B Marketing, Channel Incentives
Many B2B industries have survived pandemic and supply chain disruptions without major setbacks. For example, a Grand View Research report predicted that the HVAC industry will enjoy a compound annual growth rate (CAGR) of 5.6% from 2022 to 2030. If you’re a B2B brand...