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How Do Incentive Programs Create More Channel Marketing Touch Points? 

How Do Incentive Programs Create More Channel Marketing Touch Points? 

by Jeff Cagle | Jun 6, 2022 | B2B Loyalty, B2B Marketing, Channel Incentives, Incentive Programs

Channel marketing is all about keeping your brand in front of your customers and channel partners. This includes raising brand awareness, keeping the brand top of mind, and engaging channel partners. You’re competing for channel partners attention, not only with the...
How to Create a B2B Data Exchange with Reward Program Technology

How to Create a B2B Data Exchange with Reward Program Technology

by Nichole Gunn | May 18, 2021 | B2B Marketing, Customer Data, Distribution Channel, Distributor Loyalty, Incentive Program, Infographic

Today’s B2B organizations have a growing number of options when it comes to automating and digitalizing sales and marketing. Channel technology such as customer relationship management (CRM) systems, sales enablement platforms, and marketing automation software can...
5 Paths to B2B Data Enrichment

5 Paths to B2B Data Enrichment

by Mandy Freeman | May 11, 2021 | B2B Marketing, Channel Sales, Customer Data

In B2B industries, product differentiation is sometimes limited due to standardizations and lack of end-user brand loyalty. In cases like these, an efficient strategy for collecting B2B data can be an incredible competitive advantage. A rewards program is an...
Use B2B Incentive Programs to Collect & Manage Channel Data

Use B2B Incentive Programs to Collect & Manage Channel Data

by Nichole Gunn | Apr 15, 2021 | B2B Loyalty, B2B Marketing, Channel Incentives, Channel Sales

Having a process to consistently collect and manage channel data can be a big differentiator in today’s B2B markets. According to Forrester channel expert Jay McBain, collecting and effectively using channel data can help vendors improve speed-to-market, develop...
5 Ways to Improve Your HVAC End User Marketing Strategy

5 Ways to Improve Your HVAC End User Marketing Strategy

by Nichole Gunn | Mar 2, 2021 | B2B Marketing, Channel Sales, Customer Data

In HVAC distribution channels, manufacturers often have little to no knowledge about their end-users. Though you may have excellent relationships with your channel partners, today’s end user marketing strategies require extensive data to provide seamless,...
7 Competitive Incentive Ideas

7 Competitive Incentive Ideas

by Mark Herbert | Feb 25, 2021 | B2B Loyalty, B2B Marketing, Channel Incentives, Channel Sales, Customer Loyalty, Distributor Loyalty, Incentive Program

In competitive and disrupted channel markets, having an incentive program can boost revenue and maintain positive relationships with your channel partners. But just like channel management, marketing, and CRM technology must constantly evolve to meet the demands of...
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Featured Blogs

Eleven Years in a Row: Incentive Solutions Named One of Atlanta’s Best and Brightest Companies

Dwayne "The Rock" Johnson said it best: "Success isn't always about greatness. It's about consistency. Consistent hard work leads to success. Greatness will come." At Incentive Solutions, we understand the power of placing loyalty and trust with our employees. We...

Jeff Cagle in Contractor Supply Magazine: How Through Channel Marketing Benefits Distributors

Jeff Cagle, recently named Director of Global Accounts at Incentive Solutions and OneAffiniti, contributed insights to Contractor Supply magazine on how through channel marketing benefits distributors. Through-channel marketing (TCM) programs are typically offered by...

B2B Customer Experience Stats that Will Help You Increase Revenue [Infographic]

Customer and channel partner engagement is crucial for every business-to-business (B2B) brand. Increasing engagement with your B2B brand begins with providing a positive, memorable customer experience. In industries where products are often all designed to meet the...

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