by Nichole Gunn | Feb 9, 2021 | B2B Marketing, Channel Sales, Communication with Channel Partners
What should you include in a B2B competitive analysis? A traditional competitive analysis includes your competition’s strengths, weaknesses, opportunities, and threads (SWOT). With so much data to collect and analyze, and with industries changing so rapidly, B2B...
by Nichole Gunn | Dec 2, 2020 | B2B Loyalty, B2B Marketing, Business Management, Gamification, Incentive Program, Incentive Programs, Incentive Rewards, Incentive Technology
When it comes to the state of B2B sales in 2020, navigating eCommerce solutions have become the future. While B2C and retail eCommerce have initially lead the charge, B2B sales are beginning to catch up as businesses scramble to re-vamp their go-to-market strategy and...
by Luke Kreitner | Nov 6, 2020 | B2B Loyalty, B2B Marketing, Channel Incentives, Customer Data, Customer Loyalty, Loyalty Program Benefits, Loyalty Programs, Loyalty Rewards, Online Reward Programs, Online Technology
For manufacturers and distributors in the food supply chain, standing out amongst the competition is a top priority. According to VP of marketing and communication Nichole Gunn, loyalty program software as part of a customer loyalty program is the way to do it. With...
by Nichole Gunn | Jul 29, 2020 | B2B Loyalty, B2B Marketing, Channel Incentives, Channel Sales, Customer Data, Customer Relationship Management, Distribution Channel, Free E-Book, Online Incentive Programs, Online Reward Programs, Online Technology, Sales Incentives, Sales Tactics
President and CEO Mark Herbert has lent his incentive industry expertise to author yet another guide for B2B industry professionals. Entitled B2B Sales Strategy: Personalization, Data, and Incentives, the release of this free download was announced earlier this week....
by Nichole Gunn | Jul 24, 2020 | B2B Marketing, Business Management, Channel Incentives, Channel Sales, Customer Data, Customer Relationship Management, Distribution Channel
Another proud moment for Incentive Solutions as President and CEO Mark Herbert is highlighted in this PR for his contributions to Forrester Research’s latest report. Titled “The Forrester Tech Tide: Channel Software, Q2 2020,” and written by principle analyst Jay...
by Nichole Gunn | Jul 15, 2020 | B2B Loyalty, B2B Marketing, Customer Data, Customer Loyalty, Customer Relationship Management, Incentive Technology, Loyalty Programs, Loyalty Rewards, Online Reward Programs, Online Technology, Reward Programs
Whether it is competing in an oversaturated marketplace, or keeping up with the “Joneses” of B2B digital transformation, manufacturers and distributors have their work cut out for them. The year 2020 has proven to be an especially hard time for the B2B industry, with...
