by Nichole Gunn | Dec 2, 2020 | B2B Loyalty, B2B Marketing, Business Management, Gamification, Incentive Program, Incentive Programs, Incentive Rewards, Incentive Technology
When it comes to the state of B2B sales in 2020, navigating eCommerce solutions have become the future. While B2C and retail eCommerce have initially lead the charge, B2B sales are beginning to catch up as businesses scramble to re-vamp their go-to-market strategy and...
by Mark Herbert | Nov 12, 2020 | B2B Loyalty, Business Management, Contractor Loyalty, Distributor Loyalty, Loyalty Programs, Online Reward Programs, Online Technology, Reward Programs
What is eLoyalty? When it comes to the growth and longevity of an online business, eLoyalty refers to the act of generating and maintaining customer loyalty within the virtual marketplace. When the goal is to increase sales, repeat purchases and brand loyalty become...
by Mandy Freeman | Oct 16, 2020 | Business Management, Incentive Industry, Incentive Program, Incentive Programs, Incentive Strategies
Once a business has decided to implement an incentive program, there are many ways to approach incentive program management. Depending on the size of the target audience, the duration of the incentive plan, funding, and available manpower, companies can: Spread the...
by Nichole Gunn | Jul 24, 2020 | B2B Marketing, Business Management, Channel Incentives, Channel Sales, Customer Data, Customer Relationship Management, Distribution Channel
Another proud moment for Incentive Solutions as President and CEO Mark Herbert is highlighted in this PR for his contributions to Forrester Research’s latest report. Titled “The Forrester Tech Tide: Channel Software, Q2 2020,” and written by principle analyst Jay...
by Nichole Gunn | Jun 11, 2020 | B2B Marketing, Business Management, Channel Incentives, Communication with Channel Partners, Incentive Industry, Incentive Program, Incentive Programs, Incentive Rewards, Incentive Strategies, Mark Herbert, Online Incentive Programs, Online Reward Programs, Online Technology, Reward Programs
When it comes to channel marketing in the PHCP-PVF industry, trade shows and in-person meetings make up a majority of channel marketing strategy. Introduce the onset of a global pandemic, and suddenly distributors and manufacturers are left with few avenues to...
by Mark Herbert | Apr 24, 2020 | B2B Loyalty, B2B Marketing, Business Management, Channel Incentives, Communication with Channel Partners, Customer Data, Drive Sales, Incentive Program, Online Incentive Programs, Online Reward Programs, Online Technology, Uncategorized
When it comes to running a successful company, growing your business is the main goal. It should come as no surprise that growing business becomes even more important in times of economic uncertainty. Unfortunately, when economic conditions worsen, companies begin...
