by Savannah Bobo | Jun 14, 2023 | Channel Sales, Drive Sales, Incentive Programs, Incentive Strategies, Increase Sales, Sales Incentives, Sales Tactics
A sales incentive plan should help you get more revenue. But that’s like saying any script will make a good movie. While a plan is a good first step, you must check if your plan is right for the task. A rom-com script wouldn’t make for a good horror film, and...
by Savannah Bobo | Mar 27, 2023 | Channel Incentives, Channel Sales, Customer Loyalty, Drive Sales, Manufacturer Incentives
In a new article featured in Manufacturing.net, Jeff Cagle (Director of Global Accounts at Incentive Solutions and OneAffiniti) shares insights on how channel incentive programs can help B2B brands build incremental revenue and customer loyalty. By using best...
by Savannah Bobo | Feb 13, 2023 | Channel Sales, Drive Sales, Free E-Book, Increase Sales, News
MarketingDive recently covered the release of Incentive Solutions’ newest ebook, Get More Sales in a Recession Using Channel Incentives. The ebook, which is free to download, highlights the importance for business-to-business (B2B) brands to implement a strong...
by Luke Kreitner | Dec 2, 2022 | Channel Incentives, Channel Sales, Customer Data, Customer Loyalty, Distribution Channel, Drive Sales, Incentive Industry, Incentive Program, Incentive Rewards, Incentive Technology, Motivate Sales, Online Incentive Programs, Online Technology
By going through indirect distribution channels, manufacturers can sell to a big buyer audience. This way, manufacturers don’t have to rely solely on their in-house sales team. While indirect selling has its benefits, it’s not without its challenges....
by Savannah Bobo | Nov 6, 2022 | B2B Marketing, Channel Sales, Customer Data, Incentive Programs
For many business-to-business (B2B) brands, the biggest obstacles of an incentive program are the time and resources required to manage it. A properly managed incentive program, however, can yield the kind of sales and customer data that helps brands dramatically...
by Nichole Gunn | Aug 16, 2022 | B2B Loyalty, Channel Incentives, Channel Sales
What is a channel incentive program? A channel incentive program is any plan or strategy designed to influence the behaviors of channel partners. In exchange for actions that benefit their channel partners, incentive program participants earn rewards such as...
