by Luke Kreitner | Dec 2, 2022 | Channel Incentives, Channel Sales, Customer Data, Customer Loyalty, Distribution Channel, Drive Sales, Incentive Industry, Incentive Program, Incentive Rewards, Incentive Technology, Motivate Sales, Online Incentive Programs, Online Technology
By going through indirect distribution channels, manufacturers can sell to a big buyer audience. This way, manufacturers don’t have to rely solely on their in-house sales team. While indirect selling has its benefits, it’s not without its challenges....
by Savannah Bobo | Nov 6, 2022 | B2B Marketing, Channel Sales, Customer Data, Incentive Programs
For many business-to-business (B2B) brands, the biggest obstacles of an incentive program are the time and resources required to manage it. A properly managed incentive program, however, can yield the kind of sales and customer data that helps brands dramatically...
by Mark Herbert | Aug 10, 2021 | Customer Data, Customer Loyalty, Infographic, Loyalty Programs
If you’re looking to upgrade or acquire customer retention software, you might be wondering what kind of features and benefits you should be on the lookout for. Well, that depends on what kind of company you are, what your go-to-market strategy is, who your...
by Mark Herbert | Jul 15, 2021 | B2B Loyalty, Customer Data, Customer Loyalty, Dealer Incentives, Distribution Channel, Distributor Loyalty, Loyalty Program Benefits, Loyalty Programs, Loyalty Rewards
If you’re an HVAC supplier looking to build better channel partnerships, improve customer retention, or gather more end-user data, a loyalty program is a great tool to have at your disposal. Today’s loyalty programs are much more than just plastic, points-collecting...
by Nichole Gunn | Jun 22, 2021 | Channel Incentives, Channel Sales, Customer Data, Customer Loyalty, Debit Card Rewards, Distribution Channel, Drive Sales, Incentive Program, Incentive Rewards, Incentive Strategies, Incentive Technology, Incentive Trip, Uncategorized
Data and behavior are two of the biggest drivers of sales channel success. If you’re a channel sales or channel marketing professional, this isn’t news to you. How many times have you wished you could pull off targeted channel strategies, if only you had...
by Mark Herbert | Jun 17, 2021 | Customer Data, Dealer Incentives, Distribution Channel, Uncategorized
Tire suppliers, where do your products ultimately end up after they roll out of manufacturing? Presumably, they find their forever home with an end-consumer whose day-to-day life is impacted by your tires safely bringing them to work, to their kids’ school, or...