Loyalty Program

Loyalty Program

Attracting and retaining customers as a business requires careful planning and efficient work. Retailers and other business-to-consumer (B2C) brands may opt to use loyalty programs that offer discounts, rewards, or other incentives to people in return for store and...
Incentives for Indirect Distribution Channels

Incentives for Indirect Distribution Channels

By going through indirect distribution channels, manufacturers can sell to a big buyer audience. This way, manufacturers don’t have to rely solely on their in-house sales team. While indirect selling has its benefits, it’s not without its challenges....
Customer Retention Strategies

Customer Retention Strategies

In today’s competitive business world, customer retention strategies are everything. But don’t take our word for it: even the Harvard Business Review says it’s less expensive to retain existing customers than it is to go out and find new ones. If a business can find a...