by Savannah Bobo | Apr 17, 2023 | B2B Marketing, Customer Loyalty, Infographic
Customer and channel partner engagement is crucial for every business-to-business (B2B) brand. Increasing engagement with your B2B brand begins with providing a positive, memorable customer experience. In industries where products are often all designed to meet the...
by Savannah Bobo | Mar 27, 2023 | Channel Incentives, Channel Sales, Customer Loyalty, Drive Sales, Manufacturer Incentives
In a new article featured in Manufacturing.net, Jeff Cagle (Director of Global Accounts at Incentive Solutions and OneAffiniti) shares insights on how channel incentive programs can help B2B brands build incremental revenue and customer loyalty. By using best...
by Savannah Bobo | Mar 14, 2023 | B2B Loyalty, Customer Loyalty, Loyalty Programs
Attracting and retaining customers as a business requires careful planning and efficient work. Retailers and other business-to-consumer (B2C) brands may opt to use loyalty programs that offer discounts, rewards, or other incentives to people in return for store and...
by Luke Kreitner | Dec 2, 2022 | Channel Incentives, Channel Sales, Customer Data, Customer Loyalty, Distribution Channel, Drive Sales, Incentive Industry, Incentive Program, Incentive Rewards, Incentive Technology, Motivate Sales, Online Incentive Programs, Online Technology
By going through indirect distribution channels, manufacturers can sell to a big buyer audience. This way, manufacturers don’t have to rely solely on their in-house sales team. While indirect selling has its benefits, it’s not without its challenges....
by Savannah Bobo | Nov 22, 2022 | B2B Marketing, Channel Incentives, Customer Loyalty, Customer Relationship Management
Current sales and projections for the tire industry are optimistic, but the chance of a recession is looming in economic forecasts. This could lead to a future of consumers putting off routine maintenance and upgrades, as well as spending a lot less time on the road...
by Nichole Gunn | Aug 9, 2022 | Customer Loyalty
In today’s competitive business world, customer retention strategies are everything. But don’t take our word for it: even the Harvard Business Review says it’s less expensive to retain existing customers than it is to go out and find new ones. If a business can find a...