by Luke Kreitner | Dec 2, 2022 | Channel Incentives, Channel Sales, Customer Data, Customer Loyalty, Distribution Channel, Drive Sales, Incentive Industry, Incentive Program, Incentive Rewards, Incentive Technology, Motivate Sales, Online Incentive Programs, Online Technology
By going through indirect distribution channels, manufacturers can sell to a big buyer audience. This way, manufacturers don’t have to rely solely on their in-house sales team. While indirect selling has its benefits, it’s not without its challenges....
by Nichole Gunn | Jun 14, 2022 | Customer Loyalty, Distribution Channel, Loyalty Programs
When it comes to channel partners, loyalty is a huge goal for almost any company. Knowing that a company will work with you every time they need to collaborate on increasing their sales lets you have confidence in your ability to grow your business. If you’ve been...
by Savannah Bobo | Jun 9, 2022 | Building Material Products, Distribution Channel, Manufacturer Incentives
How can distributors and manufacturers develop more cost-effective channel marketing? By using incentive programs strategically. Incentive Solutions’ Chief Marketing Officer, Nichole Gunn, contributed an article to Modern Distribution Management magazine on this...
by Mark Herbert | Dec 22, 2021 | Contractor Loyalty, Customer Loyalty, Distribution Channel
Are your dealers or contractors really feeling the value of your channel loyalty program? Do you offer rewards and technology that motivate and engage, or does your loyalty program feel more like a burden? In her new Mechanical Hub article, What Is Your Loyalty Worth...
by Nichole Gunn | Nov 18, 2021 | Channel Incentives, Channel Sales, Distribution Channel
Today’s sales channel climates are defined by access to an excess of information, increasing numbers of decision-makers involved in B2B decisions, a plethora of channel technology—and don’t forget the highly competitive markets. All this complicates the channel...
by Mandy Freeman | Nov 4, 2021 | Channel Incentives, Channel Sales, Distribution Channel
If you’re a manufacturer who’s developed an effective distribution channel through which to sell your products, your channel partners are no doubt excellent. They likely come from different backgrounds, with a variety of knowledge and skills. While that diversity is a...
