by Mandy Freeman | Aug 12, 2021 | Customer Loyalty, Distributor Loyalty, Loyalty Program Benefits, Loyalty Programs, Loyalty Rewards
If you’ve already offered a loyalty program to your tire customers or channel partners, maybe you’ve seen how beneficial they can be. Or maybe you’re in the research phase, trying to determine if a loyalty program would be a fitting customer engagement solution....
by Mark Herbert | Jul 15, 2021 | B2B Loyalty, Customer Data, Customer Loyalty, Dealer Incentives, Distribution Channel, Distributor Loyalty, Loyalty Program Benefits, Loyalty Programs, Loyalty Rewards
If you’re an HVAC supplier looking to build better channel partnerships, improve customer retention, or gather more end-user data, a loyalty program is a great tool to have at your disposal. Today’s loyalty programs are much more than just plastic, points-collecting...
by Nichole Gunn | May 18, 2021 | B2B Marketing, Customer Data, Distribution Channel, Distributor Loyalty, Incentive Program, Infographic
Today’s B2B organizations have a growing number of options when it comes to automating and digitalizing sales and marketing. Channel technology such as customer relationship management (CRM) systems, sales enablement platforms, and marketing automation software can...
by Mark Herbert | Feb 25, 2021 | B2B Loyalty, B2B Marketing, Channel Incentives, Channel Sales, Customer Loyalty, Distributor Loyalty, Incentive Program
In competitive and disrupted channel markets, having an incentive program can boost revenue and maintain positive relationships with your channel partners. But just like channel management, marketing, and CRM technology must constantly evolve to meet the demands of...
by Nichole Gunn | Feb 18, 2021 | B2B Loyalty, Customer Loyalty, Distributor Loyalty, Loyalty Program Benefits, Loyalty Programs, Loyalty Rewards
Customer loyalty can be defined as an emotional connection customers have to your brand, which inspires them to consistently choose your brand over the competition. Customer loyalty can be measured in several ways, such as: The percentage of customers making repeat...
by Mark Herbert | Nov 12, 2020 | B2B Loyalty, Business Management, Contractor Loyalty, Distributor Loyalty, Loyalty Programs, Online Reward Programs, Online Technology, Reward Programs
What is eLoyalty? When it comes to the growth and longevity of an online business, eLoyalty refers to the act of generating and maintaining customer loyalty within the virtual marketplace. When the goal is to increase sales, repeat purchases and brand loyalty become...
