by Luke Kreitner | Mar 5, 2020 | B2B Loyalty, B2B Marketing, Channel Incentives, Distribution Channel, Distributor Loyalty, Incentive Strategies, Loyalty Programs, Loyalty Rewards
I hate to break it to you, but you’re not the only manufacturer in your distributor’s supply mix. Even your top distributor sales reps are only a tradeshow or SPIFF away from being swayed to another brand. For manufacturers, it’s necessarily to craft effective B2B...
by Luke Kreitner | Feb 24, 2020 | B2B Loyalty, Channel Sales, Customer Loyalty, Distribution Channel, Distributor Loyalty, Incentive Strategies, Loyalty Program Benefits, Loyalty Programs, Manufacturer Incentives
Loyalty programs for manufacturers can be a powerful tool to increase sales and build brand awareness and loyalty throughout your channel. At their best, manufacturer loyalty programs act as an extension of your brand, providing rewarding brand interactions and...
by Nichole Gunn | Jan 16, 2020 | Channel Incentives, Channel Sales, Distribution Channel, Distributor Loyalty, Incentive Programs, Incentive Strategies
Are you looking for distributor incentive ideas to maximize profitability in your channel? Distributor incentive programs can be a powerful tool to increase sales and accomplish business objectives. But distribution channels can be complicated, with a lot of moving...
by Mark Herbert | Oct 29, 2019 | B2B Loyalty, B2B Marketing, Channel Incentives, Channel Sales, Contractor Loyalty, Customer Loyalty, Dealer Incentives, Distribution Channel, Distributor Loyalty, Incentive Programs, Incentive Solutions, Incentive Strategies, Loyalty Programs, Manufacturer Incentives, Online Incentive Programs
Last week, we released The BthruB Incentive Program Playbook, a comprehensive guide for structuring incentive programs for the modern distribution channel. But you might notice a word in the title you’ve never seen before: BthruB. What is BthruB? BthruB is more than...
by Nichole Gunn | Oct 17, 2019 | B2B Loyalty, B2B Marketing, Channel Incentives, Channel Sales, Communication with Channel Partners, Contractor Loyalty, Customer Data, Customer Loyalty, Customer Relationship Management, Distribution Channel, Distributor Loyalty, Drive Sales, Incentive Programs, Incentive Strategies, Incentive Technology, Manufacturer Incentives, Online Incentive Programs, Online Reward Programs, Podcasts
Learn more about how B2B loyalty and channel incentives are different from traditional sales incentives, and how incentive programs are helping companies adjust to technological advancements in the channel. Incentive Solutions’ VP of Sales, Luke Kreitner, sits down...
by Nichole Gunn | Oct 9, 2019 | Channel Incentives, Channel Sales, Dealer Incentives, Distribution Channel, Distributor Loyalty, Free E-Book, Incentive Programs, Incentive Strategies, Manufacturer Incentives
This spring, we released the 2019 Guide to a Successful Dealer Incentive Program. If you’re looking for ways to improve your sales channel incentive program strategy, and you still haven’t read it yet, you should check it out. After all, it’s free and chocked full of...