6 B2B Marketing Strategies That Motivate Distributor Loyalty

6 B2B Marketing Strategies That Motivate Distributor Loyalty

I hate to break it to you, but you’re not the only manufacturer in your distributor’s supply mix. Even your top distributor sales reps are only a tradeshow or SPIFF away from being swayed to another brand. For manufacturers, it’s necessarily to craft effective B2B...
How Manufacturer Loyalty Programs Align Interdepartmental Goals

How Manufacturer Loyalty Programs Align Interdepartmental Goals

Loyalty programs for manufacturers can be a powerful tool to increase sales and build brand awareness and loyalty throughout your channel. At their best, manufacturer loyalty programs act as an extension of your brand, providing rewarding brand interactions and...
What Is BthruB? Creating a Culture of Collaboration & B2B Sales Enablement

What Is BthruB? Creating a Culture of Collaboration & B2B Sales Enablement

Last week, we released The BthruB Incentive Program Playbook, a comprehensive guide for structuring incentive programs for the modern distribution channel. But you might notice a word in the title you’ve never seen before: BthruB. What is BthruB? BthruB is more than...
Channel Sales & B2B Loyalty Program Best Practices: Incentive Solutions’ Luke Kreitner Featured in Incentive: What Motivates [Podcast]

Channel Sales & B2B Loyalty Program Best Practices: Incentive Solutions’ Luke Kreitner Featured in Incentive: What Motivates [Podcast]

Learn more about how B2B loyalty and channel incentives are different from traditional sales incentives, and how incentive programs are helping companies adjust to technological advancements in the channel. Incentive Solutions’ VP of Sales, Luke Kreitner, sits down...
Wait, You Still Haven’t Read the Dealer Incentives E-Book? Download Your Free Sales Channel Incentive Program Strategy Guide!

Wait, You Still Haven’t Read the Dealer Incentives E-Book? Download Your Free Sales Channel Incentive Program Strategy Guide!

This spring, we released the 2019 Guide to a Successful Dealer Incentive Program. If you’re looking for ways to improve your sales channel incentive program strategy, and you still haven’t read it yet, you should check it out. After all, it’s free and chocked full of...