by Savannah Bobo | Jun 14, 2023 | Channel Sales, Drive Sales, Incentive Programs, Incentive Strategies, Increase Sales, Sales Incentives, Sales Tactics
A sales incentive plan should help you get more revenue. But that’s like saying any script will make a good movie. While a plan is a good first step, you must check if your plan is right for the task. A rom-com script wouldn’t make for a good horror film, and...
by Savannah Bobo | Dec 6, 2022 | Channel Incentives, Incentive Programs, Manufacturer Incentives, Sales Incentives
When implemented correctly, incentive programs can boost sales performance by up to 20%. How can manufacturers “correctly” implement sales incentive programs? Jeff Cagle shares insights on this in a new article published on Manufacturing.net. He recommends...
by Savannah Bobo | Nov 6, 2022 | B2B Marketing, Channel Sales, Customer Data, Incentive Programs
For many business-to-business (B2B) brands, the biggest obstacles of an incentive program are the time and resources required to manage it. A properly managed incentive program, however, can yield the kind of sales and customer data that helps brands dramatically...
by Jeff Cagle | Jun 6, 2022 | B2B Loyalty, B2B Marketing, Channel Incentives, Incentive Programs
Channel marketing is all about keeping your brand in front of your customers and channel partners. This includes raising brand awareness, keeping the brand top of mind, and engaging channel partners. You’re competing for channel partners attention, not only with the...
by Nichole Gunn | Jan 18, 2022 | Drive Sales, Incentive Programs, Incentive Strategies, Online Incentive Programs, Online Reward Programs
The benefits of using B2B referral programs far outweigh the costs. Studies show that customers who hear about a company’s products or services through referrals from existing clients have a higher retention rate. They’re also four times more likely to...
by Mark Herbert | Nov 11, 2021 | Channel Incentives, Channel Sales, Incentive Programs, Incentive Strategies
Business who sell their services or products through a sales channel often greatly benefit from having sales partners in diverse regions as their product representatives. But when you have third-party sellers, it can be difficult to keep everyone on the same page. You...
