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Jeff Cagle on Manufacturing.net: Best Practices for Manufacturing Industry Incentive Programs

Jeff Cagle on Manufacturing.net: Best Practices for Manufacturing Industry Incentive Programs

by Savannah Bobo | Dec 6, 2022 | Channel Incentives, Incentive Programs, Manufacturer Incentives, Sales Incentives

When implemented correctly, incentive programs can boost sales performance by up to 20%. How can manufacturers “correctly” implement sales incentive programs? Jeff Cagle shares insights on this in a new article published on Manufacturing.net. He recommends...
Nichole Gunn in Modern Distribution Management: How to Use Reporting and Data in Your Channel Incentive Program

Nichole Gunn in Modern Distribution Management: How to Use Reporting and Data in Your Channel Incentive Program

by Savannah Bobo | Nov 6, 2022 | B2B Marketing, Channel Sales, Customer Data, Incentive Programs

For many business-to-business (B2B) brands, the biggest obstacles of an incentive program are the time and resources required to manage it. A properly managed incentive program, however, can yield the kind of sales and customer data that helps brands dramatically...
How Do Incentive Programs Create More Channel Marketing Touch Points? 

How Do Incentive Programs Create More Channel Marketing Touch Points? 

by Jeff Cagle | Jun 6, 2022 | B2B Loyalty, B2B Marketing, Channel Incentives, Incentive Programs

Channel marketing is all about keeping your brand in front of your customers and channel partners. This includes raising brand awareness, keeping the brand top of mind, and engaging channel partners. You’re competing for channel partners attention, not only with the...
The 7 Best Incentives for B2B Referral Programs

The 7 Best Incentives for B2B Referral Programs

by Nichole Gunn | Jan 18, 2022 | Drive Sales, Incentive Programs, Incentive Strategies, Online Incentive Programs, Online Reward Programs

The benefits of using B2B referral programs far outweigh the costs. Studies show that customers who hear about a company’s products or services through referrals from existing clients have a higher retention rate. They’re also four times more likely to...
How Do Incentive Programs Help You with Channel Sales Management?

How Do Incentive Programs Help You with Channel Sales Management?

by Mark Herbert | Nov 11, 2021 | Channel Incentives, Channel Sales, Incentive Programs, Incentive Strategies

Business who sell their services or products through a sales channel often greatly benefit from having sales partners in diverse regions as their product representatives. But when you have third-party sellers, it can be difficult to keep everyone on the same page. You...
Why NOW is the Time to Launch an Incentive Program

Why NOW is the Time to Launch an Incentive Program

by Nichole Gunn | Nov 10, 2021 | Incentive Programs, Incentive Strategies, Infographic

The market is open, and for many businesses it’s booming. Our question for you – is your company positioned to differentiate itself from the competition by providing the best customer and partner experience? A channel incentive program can help you connect...
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    Jeff Cagle in Contractor Supply Magazine: How Through Channel Marketing Benefits Distributors
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    B2B Customer Experience Stats that Will Help You Increase Revenue [Infographic]
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Featured Blogs

Eleven Years in a Row: Incentive Solutions Named One of Atlanta’s Best and Brightest Companies

Dwayne "The Rock" Johnson said it best: "Success isn't always about greatness. It's about consistency. Consistent hard work leads to success. Greatness will come." At Incentive Solutions, we understand the power of placing loyalty and trust with our employees. We...

Jeff Cagle in Contractor Supply Magazine: How Through Channel Marketing Benefits Distributors

Jeff Cagle, recently named Director of Global Accounts at Incentive Solutions and OneAffiniti, contributed insights to Contractor Supply magazine on how through channel marketing benefits distributors. Through-channel marketing (TCM) programs are typically offered by...

B2B Customer Experience Stats that Will Help You Increase Revenue [Infographic]

Customer and channel partner engagement is crucial for every business-to-business (B2B) brand. Increasing engagement with your B2B brand begins with providing a positive, memorable customer experience. In industries where products are often all designed to meet the...

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