by Luke Kreitner | Dec 2, 2022 | Channel Incentives, Channel Sales, Customer Data, Customer Loyalty, Distribution Channel, Drive Sales, Incentive Industry, Incentive Program, Incentive Rewards, Incentive Technology, Motivate Sales, Online Incentive Programs, Online Technology
By going through indirect distribution channels, manufacturers can sell to a big buyer audience. This way, manufacturers don’t have to rely solely on their in-house sales team. While indirect selling has its benefits, it’s not without its challenges....
by Nichole Gunn | Jul 21, 2021 | Incentive Program, Incentive Programs, Incentive Rewards, Incentive Solutions, Incentive Strategies, Incentive Technology
What’s better than an incentive program that’s powered by amazing technology and yields irresistible rewards? An incentive program that has both those things, plus excellent incentive services. What kind of incentive services, you ask? Well, that’s...
by Nichole Gunn | Jul 1, 2021 | Incentive Program, Incentive Programs, Incentive Rewards, Incentive Strategies, Incentive Technology
Every now and then, a company develops an attention-grabbing incentive program idea that’s impossible to ignore. These companies understand the power of thinking outside the box, jolting their incentive program participants out of their sales, purchasing, or business...
by Nichole Gunn | Jun 22, 2021 | Channel Incentives, Channel Sales, Customer Data, Customer Loyalty, Debit Card Rewards, Distribution Channel, Drive Sales, Incentive Program, Incentive Rewards, Incentive Strategies, Incentive Technology, Incentive Trip, Uncategorized
Data and behavior are two of the biggest drivers of sales channel success. If you’re a channel sales or channel marketing professional, this isn’t news to you. How many times have you wished you could pull off targeted channel strategies, if only you had...
by Nichole Gunn | Jun 15, 2021 | Distribution Channel, Incentive Rewards, Reward Programs
Trust and collaboration are essential to a successful distribution channel. Channel partners are more invested and cooperative when they have positive experiences and emotional engagement with your brand. When this is the case, your channel partners are more amendable...
by Nichole Gunn | Jun 8, 2021 | Channel Incentives, Channel Sales, Distribution Channel, Incentive Rewards, Infographic, Reward Programs, Uncategorized
Personalized marketing (i.e. individualized promotions, announcements, or offers) have become the norm for B2C customer expectations. The expectation is quickly making its way to B2B customers. But when customers are much more likely to follow, subscribe to, and...