by Savannah Bobo | Apr 17, 2023 | B2B Marketing, Customer Loyalty, Infographic
Customer and channel partner engagement is crucial for every business-to-business (B2B) brand. Increasing engagement with your B2B brand begins with providing a positive, memorable customer experience. In industries where products are often all designed to meet the...
by Nichole Gunn | Nov 10, 2021 | Incentive Programs, Incentive Strategies, Infographic
The market is open, and for many businesses it’s booming. Our question for you – is your company positioned to differentiate itself from the competition by providing the best customer and partner experience? A channel incentive program can help you connect...
by Nichole Gunn | Oct 27, 2021 | Channel Incentives, Channel Sales, Distribution Channel, Infographic
With distribution channel ecosystems growing increasingly complex, with new influencers, partner types, and non-transacting partners entering the channel, how can companies keep their channel distribution management strategies agile and effective? Check out these...
by Mandy Freeman | Sep 7, 2021 | Customer Loyalty, Customer Relationship Management, Infographic, Loyalty Programs, Loyalty Rewards
For many B2B companies, a customer loyalty program is one of the best ways to stand out from the competition. In industries where customer or channel partner relations can often get cold and impersonal, loyalty rewards can add the warmth that keeps your buyers drawing...
by Mark Herbert | Aug 10, 2021 | Customer Data, Customer Loyalty, Infographic, Loyalty Programs
If you’re looking to upgrade or acquire customer retention software, you might be wondering what kind of features and benefits you should be on the lookout for. Well, that depends on what kind of company you are, what your go-to-market strategy is, who your...
by Nichole Gunn | Jul 13, 2021 | Incentive Program, Incentive Programs, Infographic
The difference between a long-term and short-term incentive plan. . . it’s a little more complicated than “one is long, one is short.” There are some incentive plan goals and incentive rewards that are better suited to one or another. This is important to keep in...