by Mandy Freeman | Aug 12, 2021 | Customer Loyalty, Distributor Loyalty, Loyalty Program Benefits, Loyalty Programs, Loyalty Rewards
If you’ve already offered a loyalty program to your tire customers or channel partners, maybe you’ve seen how beneficial they can be. Or maybe you’re in the research phase, trying to determine if a loyalty program would be a fitting customer engagement solution....
by Mark Herbert | Jul 15, 2021 | B2B Loyalty, Customer Data, Customer Loyalty, Dealer Incentives, Distribution Channel, Distributor Loyalty, Loyalty Program Benefits, Loyalty Programs, Loyalty Rewards
If you’re an HVAC supplier looking to build better channel partnerships, improve customer retention, or gather more end-user data, a loyalty program is a great tool to have at your disposal. Today’s loyalty programs are much more than just plastic, points-collecting...
by Nichole Gunn | Feb 18, 2021 | B2B Loyalty, Customer Loyalty, Distributor Loyalty, Loyalty Program Benefits, Loyalty Programs, Loyalty Rewards
Customer loyalty can be defined as an emotional connection customers have to your brand, which inspires them to consistently choose your brand over the competition. Customer loyalty can be measured in several ways, such as: The percentage of customers making repeat...
by Luke Kreitner | Nov 6, 2020 | B2B Loyalty, B2B Marketing, Channel Incentives, Customer Data, Customer Loyalty, Loyalty Program Benefits, Loyalty Programs, Loyalty Rewards, Online Reward Programs, Online Technology
For manufacturers and distributors in the food supply chain, standing out amongst the competition is a top priority. According to VP of marketing and communication Nichole Gunn, loyalty program software as part of a customer loyalty program is the way to do it. With...
by Luke Kreitner | Oct 20, 2020 | Customer Loyalty, Drive Sales, Loyalty Program Benefits, Loyalty Programs, Loyalty Rewards, Online Reward Programs, Online Technology, Reward Programs
In the world of marketing, securing brand preference is the ultimate goal. With the Grocery Store and Supermarket industry accounting for the largest food retail channel in the United States, competition is fierce, to say the least. For both independent and chain...
by Mark Herbert | Sep 11, 2020 | Drive ROI, Loyalty Program Benefits, Loyalty Programs, ROI
Today’s question: what is ROI and how is it calculated? The ultimate goal and bottom line for any business is growth. When a business makes an investment in a loyalty program, for example, in the hopes of boosting sales and gaining business, ROI is a standard metric,...
