![Customer Acquisition v. Customer Retention Strategy [Infographic]](https://incentivesolutions.com/wp-content/uploads/2020/06/Customer-Retention-Strategy-Blog.png)
by Nichole Gunn | Jun 17, 2020 | Customer Data, Customer Loyalty, Customer Relationship Management, Loyalty Program Benefits, Loyalty Programs, Loyalty Rewards, Online Reward Programs, Reward Programs, Uncategorized
We’re back with the ongoing battle: customer acquisition versus customer retention strategy. Which is more important to focus precious sales and marketing dollars? The answer: it’s complicated. Factors including your company’s financial health, the strength of your...
by Mark Herbert | May 20, 2020 | Customer Data, Customer Loyalty, Loyalty Program Benefits, Loyalty Programs, Loyalty Rewards, Online Technology, Recognition Program, Reward Programs, ROI
For most humans, relationships can be tough to navigate. The same can be said for business relationships- that is, if you aren’t constantly seeking ways to keep the love alive. When it comes to customer loyalty and retention, statistics show high profitability...
by Nichole Gunn | Apr 29, 2020 | B2B Loyalty, B2B Marketing, Customer Loyalty, Loyalty Program Benefits, Loyalty Programs, Online Reward Programs, Online Technology
As the impacts of coronavirus continue to place a damper on global spending, businesses are left wondering how they are going to keep their customers. At the risk of sounding insensitive to the more pressing issues at hand, the job of the B2B marketer has become...
by Luke Kreitner | Apr 7, 2020 | Customer Data, Customer Loyalty, Customer Relationship Management, Drive Sales, Gamification, Incentive Technology, Loyalty Program Benefits, Loyalty Programs, Loyalty Rewards, Mobile App, Online Reward Programs, Online Technology
As the physical world continues to face limitations in response to the COVID-19 pandemic, the digital world is more active than ever. Most channels of business have been hit hard as social distancing practices have taken effect. Left with two choices, businesses can...
by Mark Herbert | Mar 23, 2020 | B2B Loyalty, B2B Marketing, Channel Incentives, Channel Sales, Customer Loyalty, Distribution Channel, Distributor Loyalty, Incentive Programs, Loyalty Program Benefits, Loyalty Programs, Loyalty Rewards
Before you can build customer loyalty, you need a brand that customers can be loyal to. Establishing a brand can be tough for wholesalers and distributors. Often, their sales are indirect and impersonal. In an attempt to maximize their own profitability, wholesale...
by Luke Kreitner | Mar 16, 2020 | Customer Data, Customer Loyalty, Customer Relationship Management, Incentive Programs, Incentive Solutions, Incentive Strategies, Increase Sales, Loyalty Program Benefits, Loyalty Programs, Online Reward Programs
When it comes to customer loyalty, both grocers and wholesale food suppliers have it tough. There’s the meteoric rise of online mega-suppliers and competition from niche grocers. And there is a new kind of buyer – in retail and wholesale alike – who demands a more...
