by Savannah Bobo | Aug 31, 2022 | Manufacturer Incentives, Reward Programs
Like many industries, HVAC is facing a future of uncertainty and the potential of an economic downturn. Can incentive programs help HVAC brands brace for this future? Jeff Cagle tackles this question in Industry Today magazine. The key to maximizing the benefits of...
by Nichole Gunn | Jan 27, 2022 | Reward Programs
What is an incentive? Anything that motivates a person to perform an action can be considered an incentive. Incentives for eating food include delicious taste and necessary nutrients, for example. An incentive could be an outside reward someone offers you for...
by Nichole Gunn | Jun 15, 2021 | Distribution Channel, Incentive Rewards, Reward Programs
Trust and collaboration are essential to a successful distribution channel. Channel partners are more invested and cooperative when they have positive experiences and emotional engagement with your brand. When this is the case, your channel partners are more amendable...
by Nichole Gunn | Jun 8, 2021 | Channel Incentives, Channel Sales, Distribution Channel, Incentive Rewards, Infographic, Reward Programs, Uncategorized
Personalized marketing (i.e. individualized promotions, announcements, or offers) have become the norm for B2C customer expectations. The expectation is quickly making its way to B2B customers. But when customers are much more likely to follow, subscribe to, and...
by Mark Herbert | Nov 12, 2020 | B2B Loyalty, Business Management, Contractor Loyalty, Distributor Loyalty, Loyalty Programs, Online Reward Programs, Online Technology, Reward Programs
What is eLoyalty? When it comes to the growth and longevity of an online business, eLoyalty refers to the act of generating and maintaining customer loyalty within the virtual marketplace. When the goal is to increase sales, repeat purchases and brand loyalty become...
by Luke Kreitner | Oct 20, 2020 | Customer Loyalty, Drive Sales, Loyalty Program Benefits, Loyalty Programs, Loyalty Rewards, Online Reward Programs, Online Technology, Reward Programs
In the world of marketing, securing brand preference is the ultimate goal. With the Grocery Store and Supermarket industry accounting for the largest food retail channel in the United States, competition is fierce, to say the least. For both independent and chain...
