Build Customer Loyalty in Your Distribution Channel

Feel like you’ve exhausted your options when it comes to building customer loyalty in your distribution channel? You haven’t! Although B2B markets are constantly evolving and becoming more competitive, the good news is that there will always be new strategies you can try to increase B2B customer loyalty.

Create a consistent customer experience.

From your corporate phone greeting to your website content to your email signatures, every one of your customer’s interactions with your brand should be a consistent experience that reinforces what you stand for and what you can offer.

Use customer data wisely.

Create a “master” record of each customer with the most up-to-date information and then integrate your marketing and sales tools with your CRM. This will help you keep an up-to-date, accurate record of customer needs and behaviors.

Educate and engage channel partners.

Engage with your channel partners through online communities and social media. Make it fun and rewarding for them to learn more about your company and products or services. Offer rewards for completing online training quizzes, earning certifications, watching training videos or participating in daily trivia.

Know when someone isn’t right for your distribution channel.

Learning about your channels partners sometimes means discovering that the partnership just isn’t right for one or both parties. You may need to find a partner who is on the same page as you.