CRN has a yearly rating system, the Partner Programs Guide (PPG), as recognition for vendors that not only strive to, but actually afford solution providers the most effective tools for channel partner success. And, the information technology data management firm LogLogic was awarded a prestigious rating of 5-Stars for 2011.
The firm earned the honor for its LogLogic Partner Program.
Vice president and editorial director for Everything Channel’s CRN Kelley Damore explained, “Each of these organizations understands that technology alone does not make for a successful channel program. By focusing on delivering a comprehensive partner program, vendors and solution providers can work together to drive business opportunities.”
Recently revising its program to enhance partner efficiency and channel sales, LogLogic, serving 1,250 customers and 200 partners globally, now provides:
- Improved deal registration
- Tiered discounts structured to recognize commitment and investment
- An evaluation purchase feature, including an option that allows the unit to be purchased by the customer as a “try and buy”
- A new registration program specifically for support renewals as a way of rewarding current partners for their participation
- Improved technical training to offer partners more support and help in conducting pre and post sales activities
Michael Ross, vice president of the company’s channel sales department, noted that “LogLogic is 100 percent channel-driven and we work hard to deliver a partner program that rewards resellers who invest in our solutions.” He added that the company was “honored” to be acknowledged again.
Initiated in 2002, the LogLogic Partner Program has received a number of honors and awards. In 2010 it was acknowledged by PPG; by Network World, being listed as a product of the week; and by TiECon as a Top 10 Startup in Software.
The CRN site reports that the PPG is derived from comprehensive applications submitted by vendors. Within the application, the vendor must outline every facet of its initiative. The data collected through the applications can also be used to harness current insights into channel trends and the industry.
Interestingly, the 2011 PPG revealed that of the programs submitted:
- Ninety percent offered multiple tiers
- Over 60 percent offer leads for top- through third-tier partners
- Less than 69 percent provide ‘rules of engagement’ for handling direct and/or indirect channel conflicts
