There is something so refreshing about working with a company that uses the product that they are selling. As the saying goes, if it’s good enough for the person selling it then it’s good enough for me. Since this seems to be a logical thought process, I am still always surprised when people, prospects and clients seem shocked (and pleased) when I tell them that we use our company rewards program internally.

As an organization, we have always placed a very high value on being able to say that we not only stand behind our rewards platform, but we also use it ourselves. We encourage all of our employees to share their “rewards story” with their clients and prospects, and this extends well up the org chart.

As Director of Operations, people like me don’t necessarily get the opportunity to directly interface with clients and prospects on a daily basis, but I still have a “rewards story.” I’m pleased to say that, when I had my first child five years ago, I redeemed my points for all the baby necessities: crib, sheets, highchair, swing. . . You name it, I was able to spend my points instead of my hard-earned money. More recently, my husband and I traveled to Paris, and I redeemed points for tickets to the Paris Catacombs. And then, there is the annual Christmas list. That’s right because we have this program I am able to redeem for the hottest items every year, which stretches my Christmas budget that much further.

Do these rewards programs work? Absolutely. Without a doubt. I see it day in and day out with our participants but I also see it in my own family.

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<strong>About </strong>Luke Kreitner

About Luke Kreitner

Luke Kreitner is the VP of Sales at Incentive Solutions, an Atlanta-based incentive company that specializes in helping B2B businesses accelerate growth, increase sales, motivate channel partners and retain B2B customers.

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