Partners Unhappy That Oracle Cut Sun’s Channel Rebate Program

by | Feb 10, 2011 | Channel Sales, Sales Incentives

Early last year, Oracle Corp. took over Sun Microsystems Inc., and the $7 billion purchase took on an ominous tone.

Usually when a business is taken over, the new leaders use strategies to smoothly move forward. This didn’t happen with Oracle. The company quickly canceled the rebate program for its federal partners – this program allowed Sun  a means of earning extra points after a sale.

A year later, and channel sales partners, in particular the resellers, are still “crying foul,” claiming the cancellation of the rewards program stifles partners’ profitability.

“Oracle killed all back-end rebates in the federal space, zip, which was significant to the [resellers’] overall profitability,” Alan Bechara, president of PC Mall Gov, a value-added reseller (VAR), told Washington Technology. He did though note that he understood it was “purely a business decision.”

Claiming that “hardware sales involve more installation and testing costs than software,” channel partners feel the loss of Sun’s incentive-based rebate program will put them at an unfair advantage.

Hopefully, Oracle and its sales partners will come to a solution that will benefit all involved.

<strong>About </strong>Nichole Gunn

About Nichole Gunn

Nichole Gunn is the VP of Marketing at Incentive Solutions, an Atlanta-based incentive company that delivers advanced, agile B2B customer loyalty and channel sales incentives programs.

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