CEO Steve Damerow – Increase Customer Loyalty By Accurately Determining Your Reward Program’s Point To Dollar Ratio from Loyaltyworks on Vimeo.

Increase brand loyalty and ROI by creating your incentive program the correct way, making your participants feel valued. The Extu’s CEO, Steve Damerow, is back to share the variables to consider when adding up the number of points to hand out for your company’s incentive program. Create real value for your program participants and boost customer engagement by defining the correct point to dollar ratio.