A channel incentive program can be much more than a simple method of rewarding participants. Online incentive technology allows for a variety of tools and strategies. You can use these tools to capture important data and insights about your channel partners and end-users. Here are four types of incentive program data that can help you refine and improve your channel sales strategy.

Mandy Freeman is Vice President of Account Management at Incentive Solutions. She leads a highly skilled team of account managers who create, manage, and measure competitive incentive programs for B2B companies. As an advocate for our clients’ growth, Mandy Freeman is instrumental in prioritizing inter-departmental initiatives and development cycles for our loyalty program software.