SSG Initiates Informatica’s INFORM Channel Program

by | Aug 19, 2011 | Channel Sales

Cloud Networking’s primary plus is that operational expenses replace capital expenditures for operations. This benefit, along with the technical and business related advantages of utilizing cloud networking is creating a major influx of data that needs to be managed.

This is becoming problematic for technology companies that outsource vendors, have numerous suppliers and channel partners, and Cloud Integration. This over-abundance of data and networking needs to be managed; and Informatica Corp is willing and able to offer its services with its INFORM incentive program.

U.S. based SSG, a revenue management firm, recently initiated the INFORM Channel Program. SSG intends to utilize the channel program to enhance customer data integration.

SSG’s Data Management and Integration Practice Director Ltd. Paul Scott explained in the press released published by, “We are now delivering complete solutions, including software and services, addressing our clients’ extended enterprise data integration challenges. To do this, we have purposefully formalized our Channel Partner and Implementation Partner relationships with Informatica.” Scott added that Informatica is a leader in data integration and is acknowledged as a leader “in three Gartner Magic Quadrants: for Data Integration, Data Quality and Master Data Management, as well as a recognized ‘Leader’ in Forrester’s Information-as-a-Service and Data Quality Waves.”

Scott noted that their partnership will allow SSG to provide its “world class software” and expert service. The firm’s services include: B2B Data Exchange; Master Data Management and Cloud Integration; Enterprise Data Integration, and Application Information Lifecycle Management.

Informatica’s INFORM Channel Program provides tiered benefits that enables its clients to enhance productivity for vendor and partner, lower costs from software development and potential risks that go along with it; and boost customers’ competitive advantages.

System integrators are provided a reliable platform, along with necessary services and tools to satisfy customers through data integration, and gain the ability to confer with industry leaders.

Cindy Baptiste, director of Informatica’s Worldwide Channel Programs added to the press release, “Informatica’s partner program, INFORM, enables leading technology companies to engage directly with Informatica to deliver robust enterprise data integration solutions that allow customers to gain competitive advantage from their diverse information assets.” She added that including SSG into the INFORM Channel Program fold will allow customers to benefit from SSG’s data integration know-how and “real-world data management. The partnership will also aid Informatica to move forward and enhance its “overall solution ecosystem for benefit of our mutual customers.”

<strong>About </strong>Nichole Gunn

About Nichole Gunn

Nichole Gunn is the VP of Marketing at Incentive Solutions, an Atlanta-based incentive company that delivers advanced, agile B2B customer loyalty and channel sales incentives programs.

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