7
May

"There is no substitute for understanding and engaging the person who signs the contracts." —Sean Geehan   Many manufacturers, distributors, or dealers get stuck on two little words: “If only.”… Read More

19
Nov

Every construction manufacturer with a supply chain has to deal with “part-time” customers. You know the ones. They aren’t loyal. They always compare your prices to the competition's. They rarely… Read More

2
Apr

Last month, we covered some of the reasons distribution channel partners may not value your brand as highly as you'd like them to. These reasons include miscommunication, lacking B2B customer… Read More

12
Mar

Your sales channel distributors don't always have the same definition of your brand that you do. Ideally, you want to be on the same page with your channel partners, aligning… Read More

18
Dec

If you’re part of a channel sales chain, it can be easy to feel disconnected—it’s not uncommon to have miscommunications, as well as important details and data falling through the… Read More