21
Jan

If your B2B company is like most, 90% of your revenue comes from your top 10% of clients. This puts your revenue stream in a precarious place if two, or… Read More

7
Jan

Your company’s goal is to increase sales through customer retention. Only problem? Your company sells to other businesses, not consumers. So taking the B2C customer re-engagement route with stamp cards… Read More

14
Dec

Have you ever had to do something a little different to stand out? Once I was interviewing for a job at a major magazine and I was hell-bent on getting… Read More

19
Nov

There are many benefits of customer loyalty programs. In fact, well-designed customer loyalty programs are an important part of marketing strategies. Companies everywhere are jumping on the customer loyalty program… Read More

19
Nov

Often it seems like B2C marketers get to have all the fun stuff. Viral Twitter hashtags, tear-jerker commercials, the attention of a big audience, and customer loyalty programs. But wait! B2C… Read More

19
Nov

Every construction manufacturer with a supply chain has to deal with “part-time” customers. You know the ones. They aren’t loyal. They always compare your prices to the competition's. They rarely… Read More