7
May

"There is no substitute for understanding and engaging the person who signs the contracts." —Sean Geehan   Many manufacturers, distributors, or dealers get stuck on two little words: “If only.”… Read More

30
Apr

In channel sales, you’re often out of touch with the suppliers, customers, and end-users who matter most. When you don't have direct communication with those who use your product, you… Read More

22
Apr

Even in the B2C world, it costs more to acquire a new customer than to retain an existing one. But this is especially true in B2B markets where you work… Read More

21
Mar

The results are in. The people have spoken. Straight from data pulled from Incentive Solutions' online catalog, from millions of incentive rewards, the most popular rewards from 2018 are… OK, OK,… Read More

21
Jan

If your B2B company is like most, 90% of your revenue comes from your top 10% of clients. This puts your revenue stream in a precarious place if two, or… Read More

7
Jan

Your company’s goal is to increase sales through customer retention. Only problem? Your company sells to other businesses, not consumers. So taking the B2C customer re-engagement route with stamp cards… Read More