Channel incentive programs connect you to channel partners to boost B2B sales.

Motivate dealers, distributors and contractors to move your product through your sales channel.

Contact us about a channel incentives program to increase distributor sales!

How can you motivate salespeople in your middle majority? Use sales incentive programs that act as a complete sales and marketing tool, not just a sales rewards mechanism.
Review for Incentive Programs
Written by: Angela R
They are a great company to work with, very responsive to questions and customer needs.
5 / 5 stars

Channel incentive programs put you front and center in channel partners’ minds.

Contractors, dealers or distributors are more likely to recommend your brand if you offer a fair price, quality products, excellent service and convenience. If you provide all these things at a high standard, great! But so does your competition. With so many companies competing for B2B customers, what many lack is a personally rewarding B2B customer experience. Channel incentives give your buyers a little something just for them when they purchase from you. They associate personal gratification and positive reinforcement with your brand, something good products and service can’t accomplish on their own. Our channel incentive programs are powered by advanced, flexible technology so you can easily manage custom channel incentive plans that help you meet your unique goals.

Any of these channel sales pain points sound familiar?

  • B2B customers lack product knowledge—they need a little extra motivation to know your stuff
  • B2B customer experience needs something different—something special
  • There’s no “insurance plan” for retaining top B2B customers
  • Limited ways to increase channel sales or increase sales without discounting
  • Competition has a customer loyalty program and you need to be better than them
  • Not providing B2B customers enough unique benefits to working with you
  • Researching, implementing and managing a B2B customer loyalty program on your own eats up time and resources

Meet our channel incentive programs solution.

Incentive program website

Your channel sales incentive program comes with a branded website that includes a participant portal, administrator controls and a rewards catalog.

Communications Plan

We invest in you with a free, 12-month promotional schedule that includes texts, emails, mail-outs and more.

Free reports

Most incentive companies make you pay extra for incentive program reports, wasting time and money, slowing down your sales and marketing strategy. This is where we’re different. You have 24-7, free access to your channel incentive programs report with us.

Dedicated account manager

Your ROI-certified account manager will always be by your side to help you interprets results and analytics or devise effective channel incentives strategies.

We suggest these specialized modules for best channel incentive program performance.

Here's How We Helped B2B Businesses Like Yours.

Check out this channel incentive programs research!

According to the Incentive Research Foundation, channel sales incentive programs can increase revenue by up to 32% — making them a “must have” for any business-to-business partnership!

Aberdeen Group and Incentive Research Foundation studies indicate that companies implementing non-cash reward and recognition programs for their channel partners report annual revenue increases averaging 9.6%, compared to the 3% average of all other companies.

An Incentive Performance Center case study of Price Pfister reported that the company achieved 173% of their stretch sales goals by using a channel sales incentive program.

Channel sales and distributor incentive programs are the first step to establishing a significant differentiator over your competition. Over time, this differentiator turns into B2B customer loyalty insurance, because it creates lasting, positive sentiment and brand awareness. Rewarding channel partners for their loyalty and continuing business helps increase product knowledge, expand market share and develop more effective channel marketing and sales strategies.
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